How WhiteCoats’ SEO Strategies Helped Medical Practices To Increase Organic Web Traffic
January 5, 2024Dr. Mehta*, a Pediatrician from Jaipur, has seen remarkable success since onboarding with WhiteCoats in December 2021. Here are the key takeaways from his case study based on his Google Business Profile and its performance:
Overall Rating: Dr. Mehta’s practice has consistently received an overall rating of 4.8 out of 5, which indicates high patient satisfaction with the services provided.
Google Search
Patient Search: The number of times patients found Dr. Mehta’s practice website by searching on Google increased from 5420 in January 2022 to 15249 in December 2022, a growth of approximately 181%.
- Direct searches: The number of times patients found Dr. Mehta’s practice by searching for him directly increased from 493 in January 2022 to 1162 in December 2022, a growth of approximately 136%
- Discovery searches: The number of times patients found Dr. Mehta’s practice by searching for specialization, disease, or similar increased from 4927 in January 2022 to 14087 in December 2022, a growth of approximately 186%
Viewership on Google
Practice Views: The number of times Dr. Mehta’s practice was viewed on Google increased from 6026 in January 2022 to 17194 in December 2022, a growth of approximately 185%.
- Search views: The number of times Dr. Mehta’s practice was viewed on Google Search increased from 3995 in January 2022 to 11382 in December 2022, a growth of approximately 185%
- Maps views: The number of times Dr. Mehta’s practice was viewed on Google Maps increased from 2031 in January 2022 to 5812 in December 2022, a growth of approximately 186%
Action Taken on Google Business Profile of Doctor
Patient Actions: The number of times patients took action on Dr. Mehta’s practice on Google increased from 239 in January 2022 to 593 in December 2022, a growth of approximately 248%.
- Website actions: The number of times patients visited Dr. Mehta’s website from Google increased from 19 in January 2022 to 73 in December 2022, a growth of approximately 284%
- Phone call actions: The number of times patients called Dr. Mehta’s practice from Google increased from 134 in January 2022 to 311 in December 2022, a growth of approximately 132%
Overall, WhiteCoats has been instrumental in helping Dr. Mehta improve his online presence on Google. Dr. Mehta’s decision to onboard with WhiteCoats has resulted in improved patient satisfaction, increased patient search, practice views, and patient actions. WhiteCoats’ active management of his Google My Business (GMB) page has been key to Dr. Mehta’s success. By utilizing WhiteCoats’ Growth and Practice services, Dr. Mehta has been able to grow his practice and better serve his patients.
*Dr. name used in this blog has been changed on request.