Information abundance in open net vs. curated information

Access to clinical insights and medical updates is a key learning need of healthcare professionals. Medical conferences, medical journals and similar learning resources provided necessary clinical insights to Doctors. The revolutionizing age of the internet and digitalization has provided a wide array of information at ease. The new era of digitalization has aided several professionals and researchers to access any information required. The information on the open net has become abundantly available for several purposes such as reading new updates, research findings, solutions to several diagnostic queries, and so on.

Healthcare industry, in response to the technology growth and information storage facilities provided access to their resources in the forms of clinical articles, clinical videos, research updates online. The internet for the healthcare sector thereby has become the major source of information gathering from the traditional learning methods. A survey conducted in 2014, identified that the global research data is doubling every nine years and the access to data is significantly beneficial for medical professionals.

The open-net information, presenting itself at a convenient pace to the reader has been a major advantage

Universal Access to Information

The healthcare professionals have access to information that was previously either available through classroom learning, or through limited publications and required certain scheduling in advance to have access. The open-net has helped several healthcare providers to understand the problems prevailing, diagnose, and treat them with better understanding and updated information that has been proven successful from across the world

Time Optimization

With the digitized information, the search and quest for resources have been reduced drastically. The reader has, with the internet, access to information with lesser time and at their own scheduled availability than conventional methods to find any information.

However, the same trend also resulted in publications from many sources which sometimes are not authentic. the open net information is now being penetrated with several intermediaries, causing dilation in the quality of information, the sliding down novelty, and most importantly the lack of factual accuracy of the information presented.

Owing to this causality- “Information Abundance” several misleading pieces of information can cause a major impact on healthcare professional’s work and the time consumption in finding a novel, righteous article. The online publishing sources have raw, context-free information, and repetitive information, ultimately misleading the reader.

The demand for information in the open net, though widely increasing and expanding, there is an alternative demand, more suited in helping to find more meaningful, compiled, relevant and well-organized information. The more relevant and accurate information is highly essential for healthcare professionals. The fast and constantly newer data flows have resulted in creating a demand for “Curated Content”.

Curated Content: 

Content curation is the remedy to Information abundance and untrustworthy sources. Content curation is a process of creating content containing context, value, and a perspective to the data available on the internet. It also plays a crucial role in ensuring the reliability, authenticity, and accuracy of the content, which is regarded as highly important in the healthcare sector.  Curated content benefits healthcare professionals in many ways.

Deeper Insights

The curated content helps the doctors to understand the topic of their interest and create a well-informed opinion for their patient care, because the content is created through extensive research, by gathering several original and related articles and journals in putting together the best-contextualized information. One such platform where doctors and other healthcare professionals can find curated information is WhiteCoats, a Digital Platform for Doctors where doctors can access clinical insights and medical updates. A good example of curated information providing deep clinical insights is the All About COVID section in the WhiteCoats where relevant information from scientific research journals is curated for doctors to stay informed on COVID-19.

Evidence-based evaluation

The medical content is thoroughly examined ranging from the symptoms, diagnosis to the treatments available. The compiled data enables the doctors’ to have a better understanding of the successful strategies that are best suited for disease management and holistic care approach for their patients. For example, in WhiteCoats, Doctors can access clinical insights though case reports that are presented as a short summary to improve awareness of such conditions. WhiteCoats also provide insights on various clinical and non-clinical topics. The insights are based on surveys answered by physicians and healthcare professionals using the Whitecoats app.

Creates a Continuous learning ecosystem

As content curation is designed to produce valid content, leveraging this expert content, helps one stay informed and updated. The regular medical updates on clinical research and findings, such as alternative drug therapies, new surgical options, etc. are constantly curated to create a better understanding and provide the readers with the bigger picture of any health issues. This enables continuous learning and microlearning for the doctors whilst saving their time and efforts to search for new, relevant content in any specific topic. The learning also enables doctors to better clinical decision making, thus creating efficient patient care.

Helps to identify patterns and critical thinking attitude

Content curation helps organize information from ecosystems like the internet that generates several unverified and hard to find information. Content curation helps in identifying patterns and trends simply because it forces the curator to continuously search and sift through tens of potentially relevant information. It also helps to develop a critical thinking approach by forcing the curator to explore and evaluate what is of relevance. Curation trains the naturally curious to explore with a more systematic approach while maintaining a skeptical and investigative attitude. This in turn translates into presenting articles and cases as segments which fall into specific patterns helping the users to further their learning

Although open-net information is the primary source for online information, the presence of unverified, unreliable sources of information is exponentially increasing. However, given the nature of the profession and industry, relying on open net information is sometimes risky. Hence, in context to the information abundance on the internet, curated content analyses the information and organizes the content to provide context and value to the data resources. Curated content helps doctors and healthcare professionals to better understand, explore, and comprehend the topics by providing them with reliable research sources for better patient outcomes


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