Patients Are Looking For A Doctor Online. Are You Available?



A majority of patients these days prefer to look for suitable doctors online for in-person and online consultations. Thus, doctors who rely only on the traditional Word of Mouth (WOM) marketing strategy may find it difficult to improve or expand their patient base. This is one of the reasons why making a presence on practice management and social media platforms significantly increases visibility among patients and other doctors.


WhiteCoats is one such digital 360° platform for healthcare professionals that provides many features to improve the doctor's visibility among the patients.


WhiteCoats Features to improve the doctors’ patient base-


1. Building a personalised website and mobile app- WhiteCoats Practice Plus develops, designs, and optimises websites for doctors and provides unique strategies to market their brand. WhiteCoats updates all necessary service information, contact and location details on the website and app. Patients can download this app or use the website to book appointments (both online and in-clinic), reschedule appointments, consult & pay doctor fees, share medical reports, get an online prescription, read patient-centric literature, etc.


2. Setup hassle-free video consultations- Patients can easily book video consultations on the personalised app and website. This will enable the doctors to improve the patient base not only from the nearby regions but also from far off states and regions.


3. WhatsApp Chat Bot: Every doctor on WhiteCoats Practice Plus has a WhatsApp ChatBot. This feature allows patients to book appointments, manage appointments, get prescriptions, schedule follow-ups, share feedback for doctors, talk to the staff in case of any queries, etc.


4. Helps in creating ‘GoogleMyBusiness’ Profile: WhiteCoats Practice Plus extends its assistance to make your ‘GoogleMyBusiness’ profile. This feature ensures detailed information about the practice, consultation timings, location, and services updated on Google, making the doctor's visibility significant on search while looking for a doctor online. WhiteCoats Practice Plus also enhances the doctor’s presence in search engines by regularly generating informative content for patients and keeping the information updated.


5. Create social media profiles- Social media plays a significant role in boosting visibility. Since doctors may not have the time to work on their social media and build the profile actively to make their presence known, WhiteCoats Practice Plus creates/maintains the social media profile and links it to the customised website and app.


6. Keep profiles and website active and updated- WhiteCoats Practice Plus keeps your profile updated with the latest information. They also curate and post informative and patient-centric articles and blogs to increase the website or profile traffic and significantly enhance visibility.


7. Commission-free payments through WhiteCoats- All payments by patients are deposited directly into the doctors’ Bank Accounts. WhiteCoats charges NO commission from both - the doctors as well as the patients.


*WhiteCoats Practice Plus is a product of WhiteCoats


 

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