Having downloadable and printable patient forms on your website is a brilliant way to save a great deal of time and hassle. It also can save you a good bit of money and helps make your operation a little bit greener.
News and Updates
If you’re not using your website to post updates about what’s going on at your practice, then you are not using your website rightly. If there are any updates that could affect patient care in any way, such as closures, reduced hours, new services, or new staff, it’s on you to update your community.
A website serves many purposes. The major one among them is passing on information that allows patients to contact you. You should have an actively managed email address, a phone number, a fax number, and your address on your website visible on the footer of every page.
Is there anything you can provide to make your patients’ experience better or smoother? Can you provide information or resources for patients that need help? Your website is the perfect place to do that.
Services and Insurance
The services you offer must be clearly mentioned on your website. This way you can clear up a great deal of confusion about what you offer. You should also make sure that patients have a way to figure out whether or not your practice accepts their insurance.
People trust reviews more today than ever. Having testimonials on your website talking about how good of a job you did care for your patients, how good the overall experience was, and how much assistance the staff provided will make patients feel better about coming into your practice.
It’s not enough to provide your mailing address: you will want to include a map of where your practice is located in your area. Using a Google Maps plugin is an easy way to do this, as it makes it easy for people to get directions to your practice as well.
Social Media Integration
Your website and your social media profiles are intertwined, and the whole is greater than the sum of its parts. Making sure that your website and your social media are integrated will make it easy for you to update people on social media about new content or new happenings at your practice.
A blog is not just a way to update your patients, but it’s also a way to provide expert knowledge on subjects near and dear to your patients’ hearts. Your practice is in a unique position to provide excellent content that really helps your patients, and your website is a great way to do this.
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